Rob Ahlers is currently PhD candidate at the Groningen Research Institute for the study of Culture (ICOG) at the University of Groningen. He is also teaching assistant for Popular Music Studies at the Arts, Culture and Media department. Rob studied Arts, Culture and Media at the University of Groningen, focusing on Popular Music and Arts Criticism and Analysis. He also studied drums at the Groningen Conservatory. In his PhD research Rob specializes in popular music and music festival culture. Other research interests include performance theory, music and identity and philosophy of culture. Besides doing research and his activities at the RuG he works as a musician and is a drumming teacher.